🔱 The Birth of a Golden Legend: MIDAS TOUCH

By Celeste Lyria — The Voice of Fragrance and Fashion

________________________________________

I. The Day the Myth Awoke

At every age, if it is fortunate, it witnesses the rebirth of a myth.

It does not happen often, and when it does, the air itself changes.

Today, that change is felt. The calendar marks October 30, 2025, but time, as we know it, feels paused. The vaults of Argos Fragrances have opened, and something ancient, gilded, patient, and radiant steps out into the light.

MIDAS TOUCH has arrived.

This is not merely the unveiling of a perfume; it is the return of an archetype. The myth of King Midas, which was once a warning carved in the language of greed, has been rewritten into something tender, redemptive, and divine.

Argos has not recreated his curse. They have rewritten his salvation.

Today, the wish that turned to ruin becomes a fragrance that turns to memory. Memory, as I have learned through years in these archives, is the only kind of immortality worth pursuing.

________________________________________

II. Of Kings and Consequence

Some stories warn, and others awaken.

The tale of King Midas does both.

He was not the first to long for beauty, nor the last to destroy it through desire. In his hunger to make all he touched eternal, he forgot that life is precious because it fades. His tragedy was never the wish; it was forgetting.

But what if the myth had been told differently?

In the hands of Argos, the golden touch becomes something else entirely. What if it was not punishment, but preservation? Not greed, but gratitude.

MIDAS TOUCH reimagines the legend as mercy incarnate: a reminder that beauty, when treated with reverence, does not perish. It endures.

And so, the fragrance stands where myth and mastery meet. a scent born not from vanity, but from understanding.

When I first inhaled it, I felt what Midas must have felt in that single, shimmering instant before the regret, the awe, the power, the miracle of transformation. Only this time, the story does not collapse into sorrow.

It lingers, warm and alive.

________________________________________

III. The Fragrance of Transformation

Argos has always composed its extraits parfums like literature and not just simple blends, but chapters. MIDAS TOUCH follows this sacred structure: three acts of transformation, each capturing a stage in Midas’s journey from mortal to myth.

 

💛 The Spark — The Gift Given

Bergamot · Gurjum Balsam · Tuberose

The fragrance opens with light. It is not gentle, but immediate. Bergamot blazes forward, clean as a blade of sunlight. Gurjum Balsam follows, grounding it in ambered warmth. Then comes the surprise: Tuberose, lush and unashamed, like silk gliding over bare skin.

This is the moment before consequence. It is when gold is still a marvel, and desire feels like grace.

 

🌹 The Heart — The Gift Tested

Rose · Osmanthus · Leather · Cistus Labdanum

Here, the brightness deepens. The florals unfold with rose and osmanthus like twin flames, sweetness tempered by smoke. Leather curves through the composition, smooth and deliberate, as if to remind us that even beauty needs boundaries.

This is Midas learning the weight of his own wish. It is sensual, yes, but shadowed by thought.

Every Argos creation walks this fine line: indulgence disciplined by design.

 

🌑 The Legacy — The Gift Remembered

Patchouli · Nagarmota · Benzoin Siam · Oud

And then, the descent. It delves not into darkness, but into memory. Patchouli settles the light, grounding it in earth and legacy. Nagarmota adds quiet smoke, Benzoin radiates amber’s soft warmth, and Oud seals the ritual. It is rare, meditative, immortal.

Hours later, the scent still hums on skin like gold whispering its name.

This is not perfume fading. This is perfume remembering.

________________________________________

IV. The Art That Shaped the Scent

All Argos creations exist at the intersection of myth and art.

For MIDAS TOUCH, the artistic muse is Johann Georg Platzer, an Austrian Rococo painter whose canvases burned with light.

Platzer’s figures gleamed as if made of pure gold, withevery pearl, every robe, every ray of gilded flesh rendered with obsessive devotion. His art lived in the tension between illumination and restraint, just as MIDAS TOUCH does.

Argos did not simply reference Platzer’s gold; they distilled it.

The fragrance behaves like one of his paintings: a world alive with opulence yet shadowed by meaning.

When I close my eyes and breathe it in, I see Platzer’s brush trembling between radiance and ruin, and here is where I understand what Argos has captured: the precise moment beauty becomes divine.

________________________________________

V. Two Vessels of the Same Myth

Every legend requires form, and MIDAS TOUCH manifests into twin reliquaries of the same soul.

✨ MIDAS TOUCH 24 K Edition

A liquid relic. Each bottle is infused with authentic 24-karat gold flakes — fragments of light suspended in time. Only 100 bottles exist, and as I write this, only a few remain.

They are numbered, sacred objects destined to live in the hands of collectors who understand the silence of true luxury.

⚜️ MIDAS TOUCH (Original Bottle)

The clear, eternal form. The same extrait, the same composition, the same mythology — only stripped of the 24K embellishment. It is the essence of Midas’s wisdom: gold, refined to purity.

Two editions. One creation.

One mirrors the wish. The other is the wisdom.

________________________________________

VI. The Architecture of Devotion

Argos bottles have never been simple containers; they are architecture.

Each design carries intention, from the engraved plaque that bears its name to the weighted glass that anchors its story.

The bottle for MIDAS TOUCH is no exception. It gleams not for attention, but for reverence.

It feels like something excavated from an ancient vault, restored, and reimagined for our age.

To hold it is to feel time bending inward and history condensed into the palm.

This is what Argos understands that few others do: luxury is not spectacle; it is endurance.

To create something worthy of remembrance is the truest form of opulence.

________________________________________

VII. When the Wish Meets the Wearer

Perfume fulfills its destiny only when it touches skin.

Until then, it is golden potential, a myth that awaits coming to life.

When MIDAS TOUCH meets the body, the transformation completes.

On first contact, it radiates like light breaking the surface of still water. The top notes spark, the florals bloom, the resins warm.

On him, it smolders with strength measured and deliberate.

On her, it gleams with the softness of fire in human form.

On all, it evolves into something singular.

Gold, after all, does not change who you are, it reveals what was already precious.

________________________________________

VIII. The Eternal Document

As Archivist of Argos, my duty is to record not just the facts of a fragrance, but its soul. Argos seeks to translate art into memory so that future generations understand what it means to feel.

MIDAS TOUCH resists summary. It cannot be confined to a single page or pyramid.

It is a creation that lives between breath and belief. It is a fragrance that transcends perfume and enters the language of ritual.

This scent is witnessed.

Each spray is an act of remembrance for art, for myth, for the endless pursuit of beauty that refuses to die.

________________________________________

IX. The Closing of the Vault

The vault has opened, and soon it will close again.

The MIDAS TOUCH 24K Edition, limited to 100 bottles, is already nearly gone and the collectors move fast when history announces itself.

Yet the myth will remain for all who seek it in the original MIDAS TOUCH, eternal and clear, the purest expression of Argos’s golden vision.

Gold does not belong to those who hoard it.

It belongs to those who understand its silence and who wear it not for display, but for meaning.

And that is the promise of this fragrance:

It does not seek admiration. It invites reverence.

________________________________________

X. The Archivist’s Reflection

“Every legend begins as a warning and ends as a wonder.

MIDAS TOUCH stands where myth and mercy meet. Where gold is percieved not as greed, but as grace.

It is the moment the heart learns to touch beauty without breaking it.”

— Celeste Lyria, The Voice of Fragrance and Fashion

________________________________________

🗓 Launch Details

 

Fragrance Name

MIDAS TOUCH — Artist Series X

Launch Date

October 30, 2025

Editions

•  MIDAS TOUCH 24K Edition — Limited to 100 Bottles Few Remaining

•  MIDAS TOUCH (Original Bottle) — Classic, Clear Edition

Concentration

Extrait de Parfum (35%)

Profile

Unisex Gilded Eternal

Notes

Bergamot · Gurjum Balsam · Tuberose · Rose · Osmanthus · Leather · Cistus Labdanum · Patchouli · Nagarmota · Benzoin Siam · Oud

Shop MIDAS TOUCH 24 K Edition Shop MIDAS TOUCH (Original)

Discover the Legend →